Following a recent business trip to Asia, our German client is now looking to extend the protection of its trademark to Singapore, Malaysia, Thailand and the Philippines.
Entering several new markets at once raises a key strategic question: should the client extend an existing international registration to these countries, file a new international registration, or file national applications directly in each jurisdiction? Each route has its own pros and cons, and the best answer varies from country to country and from company to company. Costs matter, but coverage is the decisive factor. A new filing is often the best way to secure protection tailored to all the products the client plans to launch in each market.
Having already mapped the client’s existing registrations, product coverage and gaps, we are now able to recommend a filing strategy tailored to each market instead of starting from scratch.
The client can therefore focus on its commercial plans for the region, while we identify the most efficient and effective way to protect its brand.
